Knowledge is Light and Ignorance is Darkness or How to Make Online Employee Training Effective

The main facts

  • 76% of employees believe that professional growth opportunities are one of the most important aspects of corporate culture.
  • 87% of millennials (who are now the main workforce in most companies) consider workplace learning and development important.
  • 70% of employees are willing to change jobs to move to an organization that invests in staff training. At the same time, the total losses for a company associated with the employment search and integration into the workflow of a new employee to replace a departed one can reach 200% of the annual salary for the corresponding position.
  • The average annual training investment per employee in 2020 was $1,111.
  • In large companies, training volume has grown from 42.2 hours in 2017 to 102.6 hours in 2020.
  • 89% of employees want learning to be available anytime, anywhere, and demand for mobile learning platforms doubled in 2020.
  • 60% of new information is forgotten within 48 hours, so training must be repeated regularly.

Learning as an incentive

What will help keep a great specialist in your company? That’s right, money. Although it is clear that salary increases can only rise to some reasonable limit. On the other hand, if an employee receives new knowledge, constantly improves his qualifications, undergoes training, then, accordingly, his skills can be “sold” at a higher price, which should also affect the income of a specialist. But, an interesting sign of the present time is the fact that knowledge becomes a kind of end in itself. For example, according to a large study conducted by the education company Lorman, 87% of millennials (who now form the main contingent of employees in most companies) consider training and development in the workplace important. At the same time, 76% of people believe that professional development opportunities are one of the most important aspects of corporate culture. This same percentage of representatives of generation Y (that is, those born between 1981 and 1996) believe that a company looks more attractive if it offers its employees additional education in the professional field.

The price of knowledge

You have to pay for quality knowledge — hardly anyone will share valuable information for free. If the information is worth anything, then they will still bill for it — now or later, directly or indirectly. Therefore, most companies prefer to invest very specific amounts in employee training.

The trend toward mobile education

A few years ago, the most popular training format was lectures, which were held as a personal meeting, where the speaker and the audience were physically present in the same room. However, the pandemic and the total transition to remote work required new solutions, and as a result, more and more training is being conducted online, in the webinar format. So, when compared with 2019, in 2020 (data for 2021 is not yet available), the demand for training in the virtual classroom format, with the presence of a lecturer online, increased by 8% (up to 23%), and the percentage of webinars and trainings conducted using mobile devices doubled (from 5 to 10%). It is also interesting to note that advanced technologies such as virtual reality and artificial intelligence have not been widely adopted on educational platforms as of 2020. At the same time, 54% of companies, after overcoming the pandemic, plan to completely switch to a blended learning format that combines both online seminars and classroom classes.

Learn anytime, anywhere

There is one significant problem — corporate training, which as a rule, is conducted during working hours, takes up productive working hours, all the more, it is quite natural that the same time for classes will not be suitable for everyone. According to a Udemy report looking at the top corporate education trends of 2021, lack of time is the biggest barrier to effective employee training. LinkedIn claims the same thing, stating that on average, almost half of all employees do not have enough free time for effective training. And it takes quite a lot of time.

What is the result?

Continuous learning is an important part of corporate culture and an effective way to retain employees, especially skilled professionals.

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